![]() “We tried a video service, which didn’t seem to work for us. “We made a lot of attempts and tried many different things,” he said. However, Ek did admit that while the company’s content acquisition moves “may have looked like a straight line,” it has in reality been a learning process paved with many failures. 'Rubin Report' Host Dave Rubin on Spotify's Joe Rogan Controversy and Big Tech’s Role in… Over the summer, the company signed new podcast deals with the likes of Kim Kardashian West, Warner Bros., and Joe Rogan for his podcast The Joe Rogan Experience (although the latter deal has turned into a headache for the streaming service). He views Spotify’s hard push into the podcasting business as an ongoing experiment.Įk didn’t reveal much about Spotify’s plan to invest $500 million in podcasting, which includes the acquisitions of podcast firms Gimlet Media, Parcast and Anchor last year. “They’re the best at that and I appreciate that this then frees me up to think about the long term.”Ģ. “I trust my team to manage the day-to-day, shorter-term initiatives and iterate as needed based on data and insights,” he added. “When they do run things past me, it’s because they truly want my advice In short, very few things - despite what I just mentioned, which is typically five or six things a day where people want my time - make their way up to me.”Ī better use of his time, he said, is Spotify’s “Company Bets,” which are “large-scale initiatives that we believe will have a significant impact on the business within a relatively short period of time.” He is usually thinking far into the future, and is currently focused on the company’s plans for 2025. “I trust them and the analytical way they look at things,” he said. Throughout the interview, Ek stressed that he wants his leadership team - which includes chief content officer Dawn Ostroff, CFO Paul Vogel, CHRO Katarina Berg and co-founder and director Martin Lorentzon, among others - to feel empowered to make their own decisions, and not be slowed down by the need to secure his approval. ![]() He doesn’t make as many company decisions as you might think - and he prefers it that way. ![]() Warner Music CEO Stephen Cooper Discusses the 'New Era in Music Entertainment'ġ. ![]()
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